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3 points of advice for tradesmen looking to grow


Currently, demand for skilled labour massively outweighs supply. This means there is an abundance of work out there for local tradesmen to benefit from. They could grow their business, increase their profits, and create their ideal lifestyle.

Although often extremely skilled at their trade, many tradesmen struggle with the ‘paperwork’ side of things. This could be due to them being too busy or not used to using computers, spreadsheets, or contracts. There is nothing wrong with this. Many artists are the same; to help, they concentrate on creating the masterpiece, but use somebody else to look after the commercial aspects. This means they can concentrate on delivering excellent pieces of art and further increasing their popularity and revenue.

If you choose to look after the admin side yourself, our advice would be:

  • Look and be professional. Your business is your brand, and how people perceive that brand will be impacted by first interactions. Do you have a professional website with images of your work? Do you have a business email address linked to that domain? Do you write professional emails and ensure to spellcheck before quickly sending? Small investments of time and money on establishing a professional image will return multitudes more in revenue.
  • Be confident in your numbers. This is an important one. Having confidence in your numbers will give the client confidence that you are pricing the job accurately and fairly. Many tradesmen still operate on day rates but establishing a clear pricing strategy, such as per m2, or committing to a firm price will allow growth. For example, pricing on a day rate you will always be limited to a set amount per day. Even if you are twice as productive as a competitor, you would not be able to charge twice as much on a day rate as it would be met with skepticism from the client. However, if you priced on a rate/lump sum basis, you would be rewarded for your extra productivity, as well as removing any potential for the client to accuse you of dragging out the job.
  • Ensure your quotations and invoices/applications are accurate and professional. This one is massively overlooked. Clear and detailed quotations remove any chance of ambiguity and conflict. Most conflicts arise due to the tradesman and the client not clearly understanding what the other was expecting; detailed quotes avoid this. Invoices also need to be on a professional template, ensuring they meet the industry standard and reflect what was quoted initially.

Hopefully this short post will benefit you, and if you know of anyone else that will benefit, please share it with them. If you would like help implementing any of the above, please look at our products and services on our website. We provide a full ‘tradesperson set up’ solution as well as on going consultancy services and creation of bespoke templates. If you just need some free advice, drop us an email.

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